Privacy Policy

PRIVACY POLICY

Webbline Agriculture Ltd (“Webbline”, “we”, “us”, or “our”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and share personal information in line with the New Zealand Privacy Act 2020.

This Privacy Policy should be read together with Clause 22 of Webbline’s Terms of Trade, which sets out additional provisions for trade account and credit information.

By using Webbline’s website, products, or services, you agree to the practices described in this Policy.

INFORMATION WE COLLECT

We may collect personal information in the following ways:

Directly from you when you fill out forms, request a quote, create an account, make a purchase, or contact us.
Automatically when you use our website (cookies, analytics, device information).
From third parties such as finance providers, marketing partners, or public sources (with your consent or where permitted by law).

Types of personal information include:

Contact details (name, address, email, phone number)
Business or property details (farm or site location, company name)
Purchase and service history
Financial details (when applying for finance or trade accounts)
Digital information (IP address, browsing behaviour on our site)

For how credit and trade account information is collected and handled, please refer to Clause 22 of our Terms of Trade.

HOW WE USE YOUR INFORMATION

Note: For details on how we use credit and trade account information, see Clause 22 of our Terms of Trade.

We use personal information to:

Provide and improve our products and services
Process orders, hire, lease, or finance applications
Respond to enquiries and provide customer support
Send marketing communications you have opted into (you can unsubscribe at any time)
Meet our legal and regulatory obligations

Note: Additional provisions apply to credit and trade account information — see Clause 22 of our Terms of Trade.

SHARING OF INFORMATION

Note: For details on how we use credit and trade account information, see Clause 22 of our Terms of Trade.

We treat customer information with care and do not sell it, but may share it with:

Subsidiaries and Trusted Partners: Entities that assist with order fulfilment, delivery, IT, marketing, analytics, or customer service. They are only permitted to use the information for their specific function. These providers may collect or process personal information on our behalf, but only to the extent necessary to perform their services.
Legal Obligations: To comply with law, court orders, or protect the rights, property, or safety of Webbline, our users, or others.
Business Transfers: In the event of a merger, sale, or acquisition, customer information may form part of transferred assets.
With Your Consent: Where you authorise us to share information with third parties.

Note: Additional provisions apply to credit and trade account information — see Clause 22 of our Terms of Trade.

COOKIES & DIGITAL TOOLS

Our website uses cookies and similar technologies (such as pixels, tags, and analytics tools) to improve site performance, understand how people use our website, and personalise your experience.

These tools allow us to:

Recognise your device or browser when you return to our website.
Remember your preferences (such as language and location settings).
Analyse how visitors browse and interact with our pages.
Measure the performance of our advertising and marketing campaigns.
Show more relevant content and offers, including through third-party platforms such as Google, Meta (Facebook/Instagram), and LinkedIn.

You can control or disable cookies through your browser settings. Please note that some parts of the website may not work properly if cookies are turned off.

STORAGE & SECURITY

We use commercially reasonable means including those listed below to protect your data but cannot guarantee absolute security.

Information is stored securely in approved systems (including Salesforce, HubSpot, SharePoint, and finance partner platforms).
These systems may host data on servers located in New Zealand or overseas (including, for example, Australia, the United States, or the European Union).
We only use reputable service providers that apply strong security standards and contractual safeguards.
We use single sign-on (SSO), multi-factor authentication (MFA), and encryption to protect access to systems and information.
Access to personal information is restricted to authorised Webbline staff and approved partners only.
If Webbline transfers personal information outside New Zealand, we will ensure that comparable safeguards are in place as required by the Privacy Act 2020.

RETENTION

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Policy, or as required by business, legal, or regulatory obligations. After that, we securely delete or anonymise the information. Examples include:

Finance and transaction records are typically kept for 7 years to meet legal and tax requirements.
Marketing data are retained until you unsubscribe or withdraw your consent.

YOUR RIGHTS

Under the Privacy Act 2020, you have the right to:

Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Withdraw consent for marketing communications
Make a complaint about how your information is handled

Requests can be made by contacting our Privacy Officer (details below).

DATA BREACHES

In the event of a notifiable privacy breach, Webbline will comply with its obligations under the Privacy Act 2020, including notifying the Privacy Commissioner and affected individuals where appropriate.

CONTACT US

If you have questions about this Policy or wish to exercise your rights, please contact our Privacy Officer:

Privacy Officer

Webbline Agriculture Ltd
Email: [email protected]
Phone: 0800 932 254

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The latest version will always be available on our website. Last updated: 1 September 2025.