About Us

First founded by the Malcolm family in 1963, the company is now a leading NZ provider of grass, forage harvesting, feedout equipment, telehandlers and other related equipment.

The Webbline name was adopted in 1999 after purchasing Webco industries in the Waikato. Webbline currently has a head office in Hamilton (Waikato); with branches in Feilding (Manawatu), Ashburton (Canterbury) and Gore (Southland), with sales and service covering all of New Zealand.

Webbline also operates in the Australian market with dealers to accommodate the increasing demand for its world-renowned products.

There is always pressure to get the job done using the right equipment for the job and with the most efficient use of time.

Webbline’s commitment is to work with clients to advise and supply the right equipment for its clients’ needs, backed up by service technicians with premium parts and service.

What we do

The right product at the right time

When it comes to agricultural machinery, Webbline stands above the rest. This is because its philosophy is to find you the right product at the right time in your business’s development. Webbline won’t sell you more than you need, and neither will it sell you something you’ll soon outgrow.

Webbline knows first-hand that one gumboot does not fit all when it comes to farm equipment. To ensure its clients have the right products, its expert team provides individually tailored advice and top-quality machines. Webbline’s commitment to servicing and parts supply for the hard-working life of the machinery they sell will give you the results your business

Webbline Agriculture Ltd Mission Statement

Providing innovative and leading solutions for the NZ farming industry and backed up by a national support team.

"Our commitment to you is in the delivery of over 60 years of specialist forage expertise"

Meet the team

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0800 932 254

Waikato Branch/Head Office

150 Ingram Road, Hamilton

Manawatu Branch

24 Kawakawa Road, Feilding

Canterbury Branch

17 South Street, Ashburton

Southland Branch

16 Racecourse Road, Gore


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